How Hackathons are inspiring innovation

The Moodbeam hackathon, hosted by Rob Lewis of 54 Degrees North

The Moodbeam hackathon, hosted by Rob Lewis of 54 Degrees North

54 Degrees North are a consulting and product innovation company based in C4DI who recently hosted a Hackathon - an event where teams from many industries compete to come up with innovative new ideas. The event generated many ideas for fellow members, Moodbeam, a startup who produce wearable emotion trackers for children.

What does a Hackathon look like?

The main focus of the hackathon was Doblin Innovation, a theory that highlights 10 different ‘lenses’ for innovation, and that identifying 4 or more lenses should produce the best innovation. The teams competed against each other, spending 20-30 minutes on each lens, before having to compile their ideas into a 3-minute pitch.

Moodbeam could then review all the ideas produced to gather a wide range of valuable, and most importantly, unbiased insights; to help them improve not only their product, but many other aspects of their business.

An overview of the 10 Doblin Innovation Lenses

An overview of the 10 Doblin Innovation Lenses

Hackathons are quickly becoming the go-to method of gathering valuable data and insights on how to increase your profits, improve your product and scale your business.

If a hackathon sounds like something you’d be interested in, visit https://www.54degreesnorth.co.uk and get in touch with Rob, or get involved with the world’s biggest hackathon coming to Hull - NASA Space Apps Challenge at C4DI on the 29th and 30th of April!